character driven poster illustration for brand ad campaign

cuteOshenii learn psychology - character design for Teach for Romania

Sealoving cuteOshenii - Sailor Dogs pattern collection

Teach for Romania commissioned me to create the visual identity for an educational program about social-emotional skills. I created a character for each skill and a key poster showing the characters helping a child in school. The social-emotional skills that I illustrated are: Self Awareness, Social Awareness, Self Management, Relationship to Others and Decision Making. I also used this new visual identity to design many materials for the project including 2 brochures, event posters, stickers and badges and more.
 
 

self awareness as a character for advertising campaign
empathy as a character illustrated for a brand ad campaign
custom character design for illustrative branding
illustrated character for brand storytelling on educational project
conceptual character design depicting decision making for brand educational materials
logo-campanie_animatie-cu-personaje