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Empowering cuteOshenii –  illustration celebrating women

Initially part of "A wall" - a group exhibition organized by Romanian Illustrators' Club in local advertising agencies. The theme of the exhibit was "a new approach to slogans". The one i chose was "Because you're worth it" (L'Oreal) and i tried to see it as more than a pampering invitation, an invitation to dream big, to empower future women and redefine self-worth. As a result,  in March 2019 this illustration was also part of Creative Debuts and Adidas Originals Spotlight Series Exhibition, in London, celebrating Women 's International Day.