cute conceptual character for carturesti bookstores signage
whimsical character mascot for carturesti bookstores

A booklover cuteOshenie - the bookstore mascot

cuteOshenii go to the dentist - dental clinic illustrative branding and decor

Character design for Carturesti Bookstores. The brief was to design and illustrate an indoor sign pointing towards the children section of the bookstore. I created a character that could be used as a mascot - Carturel and his best friend Novel - using the love for books and stories as a starting point.
 
 

character design for carturesti signage
character design for carturesti mascot