For the International Women's Day, Mega Image Ahold Delahize invited me to transform their logo into a celebration of women. The theme was Girl Core. My take on it was that even though we may like girlie things like bows and flowers and candy colors that is just the packaging. Our true "core" is resilience and strenght. My illustration was designed to reflect that overlap while keeping the mandatory elements of the logo: the frame, the brand name and the lioness. I even designed a bonus sticker, for women to use as a daily reminder of their true nature. Agency: Heist Industries.